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February 8 - Betsafe.com, one of the largest online gaming sites in the Scandinavia region, will soon be able to offer its players live gaming products through a new agreement signed with Evolution Gaming.
The video-streamed live dealer gaming provider will deliver live blackjack, roulette and baccarat to Betsafe.com, following a two year deal inked at the ICE event in London recently.
"We see Evolution's Live Games as an important and strategic top-level offering," said the Chief Executive Officer of Betsafe, Henrik Persson. "Of course, they will further enrich the Betsafe offer to existing customers. At the same time these games are proven to attract new demographics including, but not limited to, high rollers."
He noted that Betsafe was thrilled to enter a partnership with Evolution Gaming as the group was committed to adding Live Casino to its platform and Evolution seemed the natural choice "as their solutions stand out from the competition."
"We expect Evolution's offering to generate significant incremental revenues," he said. "At the same, Evolution games will serve as a cost efficient marketing tool and a way to further localize our offering."
Commenting on the deal, the CEO of Evolution, Jens von Bahr said that his group was also delighted to work with Betsafe due to their impressive track record and excellent understanding of marketing and execution in the online gaming world.
"I am confident we will see further innovative and localized live offerings emerging from our partnership over time," said von Bahr.
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